Equal Pay Alliance
Bridging the gap
BPW Australia has advocated for equal pay for work of equal value for over 70 years. In April 2009 BPW Australia determined to galvanise advocacy around the issue of equal pay and gender inequity.
Australia’s national gender pay gap was then 17.3% – and growing – making any action even more urgent. BPW Australia also knew that both employers and employees had to be engaged to bring about significant change.
Visit www.equalpayday.com.au to find out more about the Equal Pay Alliance.
Finding the right partners
Partnering was essential to the campaign and after extensive meetings in July 2009 BPW Australia reached a landmark agreement with the Australian Council of Trade Unions (ACTU) to form the Equal Pay Alliance.
While business and unions are not usually allies, BPW Australia had identified the ACTU as a strong strategic partner with more resources and a broader audience than we could provide alone.
BPW Australia issued a statement on pay equity, published the memorandum of understanding and the campaign began to recruit members to the Alliance. Just two months later some 130 members and organisations had joined.
The Alliance was fundamental to our national Equal Pay Day campaign in 2009. BPW clubs across Australia ran multiple events: public events such as rallies in front of town halls and libraries where petitions were signed, bags were purchased, and members recruited. A marketing toolkit was developed generating national media coverage including prime time television and radio spots.
Working together for success
The success of the 2009 Equal Pay Day Campaign provided impetus for the Alliance and also provided the catalyst for the inaugural Equal Pay Alliance Breakfast Forum held in Canberra, the national capital, in March 2010. Attended by all relevant Government Ministers and the Deputy Prime Minster, the event highlighted the positive potential of collaboration and cooperation across different interest groups.
Membership of the Alliance continues to grow, and it has a membership of 150 organisations currently representing over 300,000 women. The Equal Pay Alliance continues to work collaboratively with Australia’s premier equal pay advocate, the Workplace Gender Equality Agency, enabling further dialogue around other issues affecting women and workforce participation.